SEARCH ENGINE OPTIMISATION
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization or SEO as it is often called, is the art of getting your Web Site found on the Internet.
Why is SEO important?
Most Businesses have Internet coverage and these days the Internet is becoming the most important area for advertising.
It is therefore
for all Businesses to
their Web Site traffic (or 'hit rate').
We can create your Web Site for you, if you do not already have one but importantly our Customer Connection Services will get you your
highest return on investment and rise in the Search Engine rankings to outrank your competitors.
OUR 'WHITE HAT' ETHICAL APPROACH
'White Hat' Techniques (plus a bit of our 'eLackland magic') to improve your Search Ranking. That means we will choose only
techniques to boost your Search ranking.
For example we will always...
INCLUDE GOOD QUALITY & RELEVANT CONTENT IN YOUR WEB PAGES
We always remember that a Search Engine's aim is to display what it believes to be the most appropriate Web Sites for the User's
search criteria. Let's face it, the User is not likely to go into a Web Site that is not relevant to their search.
USE THE MOST EFFECTIVE KEYWORDS & KEY PHRASES
We will use our experience and extensive Keyword research to ensure that the Keywords and Key Phrases that we choose for you
are the most effective. We will then consider them when building your Web Site to ensure that they are always included
effectively within each Page of your Website
INCLUDE ONLY RELEVANT PAGE TITLES & DESCRIPTION META DATA
We will always ensure that your Page Titles and Descriptions are a true representation of the Content of the Page. They will
not include extra emphasis on Keywords / Key Phrases.
USE STRUCTURAL (SEMANTIC) MARK UP AND ALWAYS SEPERATE CONTENT FROM THE PRESENTATION LAYER
We will only use the Heading and List Tags to emphasise important words / phrases on your Web Site.
The CSS Style Sheet will control how Content Text is displayed, so the Search Engines do not put unfair weighting
on words shown in a Bolder font.
GENERATE GOOD QUALITY INBOUND / BACK LINKS TO YOUR WEB SITE
Rather than using a 'Link Farm' for this, we will write good Quality Articles for you and
include them in relevant e-zines and blogs.
In conculusion, we will
use unfair 'Black Hat' Methods such as:
- Using Hidden Content such as comment tags to boost your Ranking
- Using the Meta Tags to promote your Website. The Meta will only contain information about the content on the Web Page
- Including your Company Name within the Meta Keywords
- Including any (fake) Pages that are never shown to the User and are optimised for a small number of Keywords
- Using 'Link Farms' to auto generate fake Inbound / Back Links into your Web Site